In an era where technology is reshaping how we communicate and sell, artificial intelligence (AI) stands at the forefront of this evolution. According to Statista, the AI market is valued at nearly $100 billion and is projected to reach $2 trillion by 2030. This data strongly suggests that AI in marketing isn’t just a trend, it’s a new reality. With this in mind, here are several AI-powered tools that marketers can use to challenge traditional limitations and discover new ways of creating messages that resonate with their audience.
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1. DALL·E
This AI-powered image generator creates beautiful visuals that are well-aligned with a brand’s narrative. While the current model of DALL·E won’t replace human creators in most cases, it can be a valuable tool for marketers on a budget and those who want to differentiate from some of their competition by using AI-generated visuals. For an alternative, you might want to consider character ai alternative.
One of the best things about DALL·E is that it can understand and interpret abstract concepts, meaning it can represent things that don’t have an exact correspondence in the physical world. For example, you can tell DALL·E to create an abstract representation of a specialized brand, and the AI will often come with representations that reference particular types of services offered by the brand in question.
2. Adobe Photoshop
Whether you’ve used it on your own photos or not, you’ve likely heard of Adobe Photoshop. This software was never the most user-friendly, but its popularity resulted from its ability to produce complex results. Now, Adobe Photoshop is enhanced with AI, meaning that its capabilities have increased without any costs in terms of user-friendliness.
The new versions of Adobe Photoshop can help you experiment with colors, compositions, and textures that surpass anything possible just a few years ago. If you’re not used to the software, worry not; other tools can teach you how to use it. That being said, if resources allow it, using a Photoshop expert may still lead to better results.
3. ChatGPT
It’s hard to imagine someone with an Internet connection who still hasn’t heard of ChatGPT. In the unlikely eventuality, you’re one of them, you may be happy to know that now you can partly automate marketing content creation with a tool that can write just about anything.
You can use ChatGPT not only to generate messages for your audiences but also to brainstorm marketing ideas. Better yet, you can even use this AI tool to learn how to use other software that is useful in marketing, such as Adobe Photoshop.
ChatGPT won’t be your one-in-all solution for marketing, with one reason for it being that it still lacks the creativity that humans have. That being said, you may want to start leveraging its powers as soon as possible, before everyone else does.
4. Descript
Descript is for videos what Adobe Photoshop is for images and ChatGPT is for language. This AI-driven video editing tool allows you to edit, analyze, and align transcripts with visuals. The software’s AI capabilities allow the editing of video and audio content by simply editing transcribed text. In other words, you no longer need to spend significant time working with timelines and waveforms.
One feature of Descript that many users find particularly useful is its ability to generate transcripts from spoken content in video and audio files. Other helpful features include filler word removal and voice cloning, to name a few.
5. Jasper
This AI tool has been on the market for quite some years. While Jasper can be used for the same purposes as ChatGPT, it’s primarily focused on marketing-related content creation. In fact, Jasper utilizes the GPT-3.5 model on which the free version of ChatGPT is currently based, i.e. using Jasper means using software that is based on the technology provided by Open AI.
Is there a point in choosing Jasper instead of the free version of ChatGPT? If you’re in the marketing business, the answer is maybe. While ChatGPT is a general-purpose language model, Jasper AI focuses on providing custom solutions for marketing needs. As such, if you want to use an AI content generator that is well-integrated with SEO tools and other essential marketing elements, Jasper AI may be a good option.
6. AI-Powered Search Websites
While the capabilities of AI tools have increased drastically in the last few years, we’re not yet at the point where AI software can provide the same level of creativity as humans do. Fortunately, AI tools can be used not only to help humans create but also to find those creative humans who can meet your marketing needs.
One way to leverage the power of AI to build a marketing team is by using search websites. Leadar, for instance, is an AI-powered search website that uses predictive modeling to best guess contact information. You can use the platform to search for prospects or business contacts by name, location, and more.
7. Grammarly
You don’t want to distract your audience from the meaning of your marketing message by making them focus on spelling or grammar errors. Grammarly is a grammar checker tool that can help you avoid language errors while also improving your stylistic approach. Grammarly is powered by AI and the performance of the tool has gradually increased over the years, along with the capabilities of the AI algorithm that empowers it.
Bottom Line: Get Ready for a New Era in Marketing
Whether you like the idea of AI-generated content or not, it’s hard to imagine a future where this technology won’t be used across industries. If used properly, these AI tools can automate many marketing tasks, leading to a substantial increase in marketing output and, hopefully, in valuable creative content.
For now, AI tools are unable to generate much creativity. Just like before, you still need to search for creative people that can meet your marketing needs. To make sure you stay ahead of the competition, do your best to find the right balance between creativity and productivity. One way to do so is by successfully integrating a human team with AI products.
