Logistics is Most Closely Related to Which Element of the Marketing Mix?

logistics-is-most-closely-related-to-which-element-of-the-marketing-mix?

Logistics is the process of planning, implementing and controlling the efficient and effective flow of goods, services and information from the point of origin to the point of consumption. Logistics is an essential part of the marketing mix, as it affects the product, price, place and promotion decisions of a firm. Product Logistics is closely … Read more